A webshop that actually performs
Steentjeswereld sells LEGO® parts, minifigures, and sets. Their own webshop lagged behind their other sales channels. We optimized it for speed, display, and ease of ordering.
- Webshop
- Optimization
In short.
The existing webshop was made faster and more consistent, with an ordering process that fits what Steentjeswereld sells: no more product pages, but a quick popup and a smart overview.
- Client Steentjeswereld
- Industry Retail and webshops
- What we did Optimize webshop: performance, display, and features
- Platform leflite + WooCommerce
- Languages Dutch
- Delivered 2026
- Live steentjeswereld.nl ↗
The other channels were performing, but the own shop was not.
Steentjeswereld already had a webshop, but the results were disappointing. Our analyses immediately revealed several issues: performance was not optimal, pages were not always displayed consistently or correctly, and adding items and checking out worked in a traditional way that did not fit what they sell.
The request to us: optimize the existing webshop in terms of performance, display, and features.
Steentjeswereld primarily sells one type of product: parts made from almost the same material, without separate specifications. A product page was more of a burden than a convenience.
That’s why we removed that step from the ordering process. Instead, a popup opens: it loads faster and you stay on the same page while adding to your cart.
What we built.
Two features where Steentjeswereld customers notice the difference.
Everything in the overview
If you filter by color, you see it immediately. For each part, you can see how many colors it comes in, whether it is in stock, and what it costs, without having to click through.
- Colors and stock visible immediately
- Filters by color and category
- Part numbers listed
Filtering by sets
If you filter by product sets, you can see how many of a part is included in the original set. Customers who know what they are looking for can find it quickly.
- Number per original set
- Filter by theme
- Quickly to the right part
Just as fast on your phone.
Filtering, selecting, and adding works just as smoothly on a small screen.
In the style of Steentjeswereld.
Brick red and yellow, with Quicksand for the headings: playful and recognizable.
- Stone Red
#B31E23 - Yellow
#F7D914 - Light Gray
#E5E7EB - Black
#000000
Heads QuicksandText Inter
A webshop that fits what Steentjeswereld sells: faster, consistent, and made for customers who know what they are looking for. Categories are clear, part numbers are included, and adding to your cart is no longer a detour.
Want a site like this? Here’s the cost.
With Basic and Complete, hosting, SSL, and support are included. All prices are excl. VAT.
Pakket
+ €100 eenmalige opstartkosten. Online binnen een week.
- 1 responsive WordPress website
- Oneindig veel pagina's
- Hosting incl. (t.w.v. €200 p.j.)
- 1 e-mailadres incl.
- Pagespeed & SEO geoptimaliseerd
- Custom pagebuilder
- SSL certificaat
- 14 dagen back-up retentie
Maatwerk
Website of webshop, volledig op maat ontworpen en gebouwd.
v.a. €3.500
Geen opstartkosten.
- Op maat gemaakt ontwerp
- Op maat gemaakte functionaliteiten & koppelingen
- Premium support
- Pagespeed & SEO geoptimaliseerd
More work.
More websites in retail and webshops, and what we built afterwards.
Durf jij het aan?
Laten we samen bouwen.
Vertel ons over je plannen. We denken vrijblijvend met je mee over de beste aanpak.
Liever direct contact? Bel Robert op 06 35 66 47 73 of stuur een WhatsApp.