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Setting up Yoast SEO; here’s how to do it

Robert Oosterloo
Updated on · 2 min read

Yoast SEO is a popular WordPress plugin designed to make optimizing your website for search engines easier. It is important to set up Yoast SEO correctly because it can help your website rank higher in search engines, increasing your visibility and discoverability. Below, I will explain why setting up Yoast SEO is important and how you can do it.

Why is setting up Yoast SEO important?

  1. Title tags and meta descriptions: Yoast SEO makes it easy to optimize your title tags and meta descriptions. These elements are important because they help search engines understand what your pages are about and they appear in search results. By optimizing your title tags and meta descriptions, you can drive more traffic to your site.
  2. XML sitemaps: Yoast SEO automatically generates XML sitemaps for your website. This is important because it helps search engines crawl and index your website. Submitting your sitemap to search engines can improve your SEO performance.
  3. Canonical URLs: Yoast SEO helps set up canonical URLs. This helps search engines understand which page is the original and can help resolve issues with duplicate content.
  4. Breadcrumbs: Yoast SEO can also help set up breadcrumbs, which can assist both search engines and users in navigating your website.

How do you set up Yoast SEO?

  1. Install the Yoast SEO plugin: Go to the WordPress dashboard and click on ‘Plugins’ and then ‘Add New Plugin’. Search for ‘Yoast SEO’ and click ‘Install’.
  2. Configure the general settings: Go to the Yoast SEO settings and configure the general settings, such as your business name and logo.
  3. Set your title and meta descriptions: Go to each page or post and enter the appropriate title tag and meta description.
  4. Configure your XML sitemap: Yoast SEO automatically generates XML sitemaps. You can find your sitemap under ‘SEO’ and then ‘General’.
  5. Configure your canonical URLs: Yoast SEO helps set up canonical URLs. You can find this under ‘SEO’ and then ‘Advanced’.
  6. Configure your breadcrumbs: Yoast SEO can help set up breadcrumbs. You can find this under ‘SEO’ and then ‘Search Appearance’.

In short, Yoast SEO can help optimize your website for search engines, and it is important to set it up correctly to improve your SEO performance. By following the steps above, you can set up Yoast SEO correctly and optimize your website for search engines.

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Robert Oosterloo

Robert Oosterloo is eigenaar en UX/UI-designer van Lef Creative in Kollum. Hij ontwerpt websites, webshops en software voor ondernemers in Noord-Nederland.

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